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Beyond Ordinary Events, Inc. and POSSIBLE, the premier marquee marketing event, today announced that Armando Christian Pérez, better known as Pitbull, will take the stage on April 16 for a candid interview with Bob Pittman, Chairman and CEO of audio powerhouse iHeartMedia.

Pitbull is a GRAMMY-winning independent international superstar, entrepreneur, education ambassador, and motivational speaker. In this fireside chat, titled "Pitbull's Playbook: From Armando Christian Pérez to Worldwide Influence," he will share his journey in creating culture, building brands and franchises, and harnessing the power of fandom.

With billions of audio streams, video views, and hundreds of gold and platinum certifications, Pitbull has one of the most impressive careers in music history. Beyond music, Armando has leveraged his business acumen through a diverse portfolio of investments and partnerships. He is co-owner of the NASCAR racing team Trackhouse and has successfully developed other ventures including his own record label Mr. 305, Inc., and Voli 305 Vodka. He also co-founded Sports Leadership Arts and Management (SLAM!), tuition-free public charter schools. SLAM! is recognized as one of the top school networks in the world.

"It's an honor to have Miami's own Pitbull join us at POSSIBLE. Not only is he a music industry legend, he has distinguished himself in the marketing world and has given multicultural work the visibility it deserves. With Pitbull this year we continue our very successful and broad partnership with iHeartMedia from last year and there is still more to come," said Christian Muche, CEO and Co-Founder of Beyond Ordinary Events & POSSIBLE. "As someone who invites disruption on a global scale, Pitbull's insights into entrepreneurship and innovation are an exciting addition to this year's one-of-a-kind, dynamic programming."

POSSIBLE takes place at the Fontainebleau Miami Beach on April 15-17. The tentpole event brings together the most influential marketing, business leaders, and visionaries from technology, digital, media, entertainment, and culture.

POSSIBLE will present 14 tracks of curated content, masterclasses, workshops, an exposition, an outside activation area, VIP networking, and entertainment. More than 200 marketing industry leaders will grace the stages at POSSIBLE. The agenda is live with more speakers, sessions, and celebrity headliners added weekly.

For more information and to register, visit possibleevent.com.

POSSIBLE is the premier marquee marketing event, owned and organized by Beyond Ordinary Events, Inc., that is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. Powered by the omnichannel expertise of MMA Global, the second edition will take place on April 15-17, 2024 at the Fontainebleau Miami Beach, and also combines all former MMA Global events into one colossal, immersive, and engaging celebration. Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE is the centerpiece for the entire marketing and media community to network with industry peers, share ideas, present visions, create business opportunities and discuss mutual challenges. Conceived and created by Co-Founder Christian Muche, POSSIBLE is fast becoming the cornerstone marketing tent-pole event of the year. Register to attend at possibleevent.com.

About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% of Americans every month. iHeart's broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.

About MMA Global
Comprised of over 800-member companies globally, MMA Global is the only marketing trade association that brings together the full ecosystem of marketers, martech, adtech, media and other marketer supporting companies, who work collaboratively architecting the future of marketing, while relentlessly fixated on delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change by taking on marketing's unanswered questions and challenging our commonly held beliefs. We are committed to science and questioning; believing that creating new & even revolutionary marketing impact is steeped in constructively challenging the status quo. MMA also works directly with members and business leaders to aggressively adopt peer-driven, proven, science-supported best practices, without compromise. The MMA invests millions in groundbreaking research to enable marketers with unassailable truth and actionable insights & tools. By enlightening, empowering and enabling marketers, the MMA shapes marketing's future success, while also propelling business growth.

Members include: AT&T Communications, Adobe, Ally Bank, AppsFlyer, Bank of America, Campbell Soup, Clear Channel Outdoor, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Diageo, Morgan Stanley, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, Kargo, Kroger, L'Oreal, Major League Baseball, Mastercard, McDonalds Corporation, Meta, NBCUniversal, Netflix, Pinterest, Roku, Snap Inc, Target Brands, Inc., T-Mobile USA, Twitter, Uber, Walmart Inc., Walt Disney Company, Yahoo! and many more. The MMA's global headquarters are located in New York City with regional operations in 14 countries across Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information see www.mmaglobal.com.


By MG News Desk

Team Martech Gazette, always looking for the latest developments, News, and Events in the Martech Industry.