RedShelf Appoints Rob Holland as CEO, Signals New Growth Phase

RedShelf, the innovation leader in course materials solutions, today announced that tech industry veteran Rob Holland has been named the company's new Chief Executive Officer.

Greg Fenton and Tim Haitaian founded RedShelf to reduce course material cost and improve access through innovative digital technology. Under Fenton's leadership, the company grew from a startup to a major player in the higher education market and a significant driver of the acceptance of digital textbooks and student access programs. Fenton will now serve as RedShelf's Board Chairman, focusing on strategy, innovation, and industry relations.

Rob Holland joined RedShelf as President in January 2023 after successfully scaling multiple technology companies in the ad tech, martech & eCommerce industries. Over the last year, he has played a pivotal role in the company's success. As President, Holland led the development & implementation of the RedShelf Cascading Access™ course materials delivery platform – driving significant growth and operational excellence.

RedShelf is well-positioned for continued growth under the new leadership structure with differentiated new technology, a robust pipeline, and marquee university customers. The Board of Directors, along with the entire RedShelf team, is excited about this new chapter and fully supports Greg and Rob in their new roles.

"I am deeply honored to lead RedShelf as its CEO and am excited about the future," concluded Holland. "We have an incredible opportunity to build on the solid foundation Greg has established. I'm committed to driving our mission forward, innovating for our customers, and delivering even greater value to all of our stakeholders."

Source: PR Newswire